Frederick Dsilva ( Journalist )

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Sunday, June 28, 2015

Why has Modi's 'Swachh Bharat Abhiyan' failed?

In the last few days I see this photo ‘Swachh Rajasthan’ go viral on Social Media. This is not the situation only in Rajasthan but all across India. I had earlier too emphasized that holding a broom for a photo shoot for a day is not going to ‘clean India. What are required are commitment, dedication and honest officers. Why has Modi’s "Swachh Bharat" movement not taken off? Because, by merely cleaning a clean place with a broom in hand for a day, get clicked in a few photographs, post them on social media, nominate 5 people who follow the trend without much dedication, will not bring the results. Yes! Its good spreading awareness but we need to step on ground-zero


Cleanliness is not a small problem that can be solved overnight. First, government needs to change their policy and reforms. We are living in a country, where we are forced to throw garbage on roads or street corners for lack of bins. And expecting from us, to make our India clean is asking too much. Lack of bins, overflowing bins, underpaid and understaffed department, no accountability etc are the bottlenecks. So! How’s that justified for a clean India? According to a census, about half of India's population lives without a toilet. It may seem that the government has failed in its part to provide the basic amenities every human being must have. 


Morals splashed on TV, newspaper advertisement don't hold a value unless brought into practice. As they say practice what you preach. ‘Swachh Bharat’ is just a joke nowadays because of this reason. Every major city has acres of garbage which are dumped in landfills. Those cannot be possibly cleaned. It is impossible to 'clean' India. Remember, we can act only if provided with the infrastructure and calling for a ‘Swachh Bharat Abhiyan’ revolution with no infrastructure and basic facilities cannot clean India as being dreamt by our PM. It's like treating a disease without dealing with the symptoms. Definitely! People need education and awareness. But, unless they are provided with the basic amenities that change will not happen. 

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